“Performance is user experience.”
-Lara Hogan, Designing for Performance
The first thing a user notices about your website isn’t your lovely slider image – it’s how fast it loads. After that, you have about 5 seconds to provide value to your visitors before they bounce. Hopefully they’ll stick around for a while, but will they ever come back?
Your website is designed for a purpose. In order to consistently fulfill that purpose, it has to be tailored to the needs of your users. Knowing your audience and how they interact with your site is crucial. We help you build a great user experience and turn your visitors turn into a loyal audience.
How do we improve your users’ experience?
User Research
How well do you know your audience? We conduct interviews and develop user personas so you can tailor your strategies.
Website Audit
We perform a detailed analysis of your site from a user’s perspective and make recommendations on how to improve it.
Social Media Strategy
The right social media strategy is crucial to providing a great user experience. We can help with content, ads and more.
Who are you trying to reach?
As we help you understand your audience, we go beyond demographic charts and market segments. Our focus is on real individuals. Through our user research, we develop personas that bring your website’s users to life, whether they are customers, clients, readers or viewers.
We do this by actually talking to people – conducting interviews, asking questions, and forging relationships. This approach brings you valuable, actionable information so you can better understand who you’re trying to reach.
What is your website saying?
A UX site audit focuses on analyzing your website’s strengths and weaknesses with respect to a typical user. From page speed to layout to navigation and beyond, we go through every page of your site to ensure it’s as usable as possible.
Of course, usability is only the beginning. If your site isn’t actually providing anything of value to your visitors, it won’t matter how user-friendly it is. Our audit also focuses on how well your site’s content is answering your audience’s needs – and where it can do better. This will please your visitors and also help improve your search engine rankings.
Think outside the site.
In many cases, a website is just an online hub for a brand. The real audience interaction often happens on social media accounts. Even if your goal is to have visitors land on your site’s pages, social media is a powerful way to draw them in.
Getting the most out of your social media presence is a tricky business. Combining interesting content, tailored ads and a unique voice is an art in itself, and we’re here to help you develop your craft. It’s all about designing the right strategy and sticking to it.
Get in touch.
Think your website could be better? You’re right. Get in touch with us to make it happen.